Exhibition Provides a Better Opportunity to Explore Products
21 10月 2025
0000
Mehman Mammadov Mughanoglu, Founder, BMY Caspian MMC and CCS companies
I attended the exhibition to learn about modern products newly introduced to the market. Currently, we produce products in various countries under the national brand CCS.az. We already have new asphalt additives, concrete additives, types of waterproofing, and floor coverings. For underground construction, we have water-stopping injection solutions and ground stabilizing products used in tunnel and metro construction.
At the exhibition, I wanted to explore newly entered manufacturers and meet companies that might purchase our products. We have been operating in this field since 2009. Many established companies know us, but I also met new companies here. In less than an hour, I had 2–3 significant meetings with new manufacturers. I plan to visit all pavilions.
The stand we just discussed focuses on a single area, which impresses professionally — they specialize exclusively in asphalt additives. It is a new company in our market, and it offers products beneficial to our company.
It is true that demand for exhibitions may be lower now since online resources make information about innovations and new products accessible. However, face-to-face meetings are essential to create personal connections. Some products, such as decorative coatings, may visually imitate textures but feel entirely different to the touch.
In face-to-face meetings, you can also assess the manufacturer’s sincerity and uncover product features that are not disclosed online. That is why exhibitions are absolutely necessary. Additionally, exhibitions force participants to dedicate time to product search — in normal work life, we rarely spend an hour solely exploring new products, but at the exhibition, we inevitably encounter something new.
AZ
EN
RU
ZH
